Agetech Product-Market Fit, …or Not

Agetech product-market fit requires human-centric design.

As innovators, we need to design for, and with the end user, the older adult. Too often we build products because there is tech that can make it happen (so many sensors), or we build for the person we market to (the adult child?).

But at the end of that product is a person who needs to see value from the product. Ultimately the product needs to serve them. Good product-market fit, and commercial success, requires user-centric design to achieve this. This brilliant video drives this point home. Thank you to Zayna Kayat from Deloitte for sharing it with me.

My friend, Miguel Gomez Hernandez, recently said to me that people are not data points. I love this phrasing. It says we are people first, and that the deeply reductionist approach we see in some technologies can remove our agency and humanity.

As innovators we need to guard against that, and embrace human-centric design, to move the industry forward.